I saw recently that YEG is looking to hire a Director of Hydrogen:
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I am going to be honest, I really really wish YEG would focus more on core services such as airline/route recruitment and airport facility improvements (have you seen how dated the north terminal is? Or how dated, dirty and uninviting some of our bridges are? Or how dated the prop field boarding building is?), and less on pet projects like drones, autonomous vehicles, sustainability partnerships, etc.
In none of the recent public announcements like WestJet's expansion announcement, Flair's summer schedule announcement, Air Canada's Cancun announcement, Condor's announcement, have any of these airlines mentioned that they are interested in Edmonton due to its side projects.