Generally speaking you cannot expand your footprint or height or sqft with renovations with the parks and there are a whole bunch of other stipulations/requirements which puts a damper on reinvestment.
That said and while there has been some progress of late with Pyramid, JPL, The Crimson etc., the overall lodging experience is subpar vis a vis other mountain towns. Curious to see if Basecamp goes there.
For this reason we stay in Hinton most of the time. It's usually cheaper and the accommodations are as good or nicer in some cases