I don't disagree, but I'm not sure Edmonton is ready to have a grocery store with less than 20k sq.ft. , sadly! At least it is fronting a (relatively) high foot traffic area on a dense and walkable neighborhood. Should make for a good thing for the area, get even more people walking around and, hopefully, will help generate traffic for other stores in the region (the CRUs on McLaren, Jasper 123, CNIB, Pearl, and Pinnacle, especially, should benefit from it, at some point).
I really wish that CWB branch on the same podium as this Safeway was something else, with more foot traffic and street interaction, though.