northlands
Senior Member
Looks..... ok. Personally, I absolutely love the City of Edmonton's logo and branding and hope they never change it.
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Edmonton Branding and Tourism strategy
- Thread starter ChazYEG
- Start date
Looks..... ok. Personally, I absolutely love the City of Edmonton's logo and branding and hope they never change it.
IanO
Superstar
Just needs 'City of Champions' underneath.
CaptainBL
Active Member
Looks..... ok. Personally, I absolutely love the City of Edmonton's logo and branding and hope they never change it.
In consultation with a number of their policy committee's comprised of various people throughout the business community, the Chamber of Commerce back in January highlighted that a big gap (to probably no one's surprise) is Edmonton's branding or lack of branding, which is hurting its ability to attract investment and just its awareness in general.
Edmonton needs a brand. People's general knowledge of Edmonton outside of Edmonton is typically not great or specific to anything other than weather and Oilers.
The City of Champions slogan in my opinion is not the way to go, it was not just about the success of our sports teams in the 80s but was in reference to our response to the tornado in the 80s. We are a full 40+ years removed from those two specifics and I am a generation that was not around for either of those and I'd bet there are even less people out there across Canada that were around or are familiar with the specific event of that tornado.
We need a brand asap and throwing it back to the 80s is probably "the most Edmonton thing you can do"
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IanO
Superstar
Edmonton - Heart of the new WOW
*WEM, Oilers, Winter
*WEM, Oilers, Winter
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Gronk!
Senior Member
Edmonton - City of Missed Opportunities
Airboy
Senior Member
A lot of money for Ughhhhh.
Offworld
New Member
Considering the amount of needless handwringing that debated whether the "E" should be curved or straight back way ago (not joking; this was for real), just leave it as-is please.Looks..... ok. Personally, I absolutely love the City of Edmonton's logo and branding and hope they never change it.
David A
Senior Member
Maybe if there are no obviously better ideas stick with what we have, although it does have an 80's look to it. If we wait a few more years that may be back in fashion.
I do think we need an updated slogan to go with it and not something about a tornado that happened over 35 years ago, but most people think and appears to be about something else. That is a marketing fail.
JNO1
Active Member
What happened to "Canada's Olympic City"? Or my personal favorite "Heart
of the New West"? Whatever the h+ll that was supposed to mean.
David A
Senior Member
I saw it and like it visually, as well as the Blue Sky line part, although the red and yellow then confuses me a bit. But maybe Edmonton should just talk to whoever did this, they seem have some good ideas of how to portray a place more dynamically.
Greenspace
Senior Member
I agree with the Chamber on the lack of branding but the playoffs gave us immeasurable exposure no amount of branding or comms strategies can buy. Therefore I propose we give all branding money to keeping McJesus here.
TAS
Senior Member
Todd Babiak must be listening to this conversation on branding Edmonton. Well said.
edmontonjournal.com
Todd Babiak: Oilers run showed what makes Edmonton different; let's harness it
Let's make something Edmonton; just don't call it City of Champions
edmontonjournal.com
Gronk!
Senior Member
Todd Babiak is one of my favorite authors. His novels are good reads.
IanO
Superstar
So excited for the Klondike Days parade and tens of thousands of people and families it brings to the core to celebrate the city and region's origin, history and to celebrate the place.
Oh wait.
Oh wait.
David A
Senior Member
How many parades cancelled in Edmonton over the last several years? I guess if you want to see a decent one now you have to go to Calgary.