In consultation with a number of their policy committee's comprised of various people throughout the business community, the Chamber of Commerce back in January highlighted that a big gap (to probably no one's surprise) is Edmonton's branding or lack of branding, which is hurting its ability to attract investment and just its awareness in general.
Edmonton needs a brand. People's general knowledge of Edmonton outside of Edmonton is typically not great or specific to anything other than weather and Oilers.
The City of Champions slogan in my opinion is not the way to go, it was not just about the success of our sports teams in the 80s but was in reference to our response to the tornado in the 80s. We are a full 40+ years removed from those two specifics and I am a generation that was not around for either of those and I'd bet there are even less people out there across Canada that were around or are familiar with the specific event of that tornado.
We need a brand asap and throwing it back to the 80s is probably "the most Edmonton thing you can do"
