Looks like there are issues with the building according to a resident that posted this on reddit.
https://www.reddit.com/r/Edmonton/comments/5k54nx/letter_to_santa_ultima_tower_edition/
I think that the area is catered to older (40+) wealthy couples. The average price of a house in that area is about $650K+. The size of units in westblock range from ~1060sq ft to ~2473sq ft. Their cost per sq foot is about $500. So it will definitely is a "luxury" condo.
Has Edgar Development determined if the building would be a rental tower similar to the Hendrix?
Or is there an opportunity to buy a unit in this building?