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Old Strathcona / Whyte Avenue


Staff member
Member Bio
Sep 22, 2015
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Edmonton, Alberta, Canada
Parent group concerned by city’s vision for Whyte Ave
A senior city planner says Edmonton isn't going to ruin Old Strathcona with vehicle traffic, after a parent group raised alarm over potential road connections featured in a draft vision for the area.

The draft, released in late October and called Plan Whyte, outlines the city’s long-term vision for how Old Strathcona could evolve over the next 30 years.

It proposes to potentially link Gateway Boulevard to 80-, 84-, 85- and 86-Avenues.

The connections aren’t set in stone, as the city wants to hear from citizens before making final decisions.

Full Story (Metro Edmonton)
Surprised I hadn't already created a thread for this.

The Study Background
The Strathcona neighbourhood is a key area where change needs to be carefully managed and leveraged to sustain its future prosperity, attractiveness and livability. While celebrated and valued for its unique commercial and historic character, Strathcona continues to experience increased interest and pressure to redevelop within/around its core heritage commercial area.

In consideration of recent development pressure and sensitivity of the area’s heritage and character, City Council Executive Committee on February 2, 2016, supported administration’s proposal to undertake a focused land use study.

Examining the Existing Plan
In 2015, administration undertook a series of activities to determine the effectiveness of the existing Strathcona Area Redevelopment Plan (ARP). This included meetings with key stakeholders, focus groups, an online survey and review of case studies.

Initial findings indicated that the Strathcona ARP provides for strong heritage preservation but restricts new more intensive redevelopment opportunities.
How tall should Whyte go? Revitilization push faces preservation advocates
Whyte Ave is at a crossroads — the city wants to make way for taller buildings to rejuvenate the street, but faces concerned community reps pushing for preservation.

Edmonton proposed new building height restrictions for Whyte Ave Monday. It’s part of the city’s PlanWhyte strategy, which outlines Edmonton’s future vision for the retail and restaurant strip.

The height restrictions are divided into three zones, including heritage (four-storey cap) and main street (six-storey restriction) zones along Whyte Ave itself.

In urbanization zones, just off Whyte, the change would allow buildings up to 50 metres in some areas.

Michael Strong, project manager for PlanWhyte said the zones would give developers more opportunities to redevelop areas just outside that heritage core.

“You need to make sure there are enough people living there to support the main street. This would do that,” he said. “People are going to need more places to live and with more people, you’ll see more support for the main street.”


Here are the height zones the city is proposing. Heritage, in red, has a cap of 4 stories. Main Street, in orange, has a restriction of six stories. Urbanization, in green, would allow for 50 metre buildings.
Planning a bright Whyte future
June 16, 2017

Whether you live, work, travel, shop or play on Whyte Avenue, we want to hear from you! The City of Edmonton is holding the next public open house for planWhyte on June 20, 2017. The project team will be there to provide an update on the plan, share some big ideas for the study area and answer questions. There is no formal presentation planned, so feel free to drop in and share your ideas and thoughts about the area and project.

Date: Tuesday, June 20th, 2017
Time: Drop-in 6:00 p.m. to 9:00 p.m.
Location: Old Timers Cabin (9430 Scona Rd NW, Edmonton)

PlanWhyte is a land use study for the Whyte Avenue Commercial Area portion of the Strathcona Area Redevelopment Plan (ARP). The study will examine heritage, land use, urban design, transportation, and development opportunities (outside the core heritage commercial area), in order to develop a vision for the long-term evolution of Whyte Avenue.

For more information:

Media contacts:
Adrienne F. Hill
Communications Advisor

Sustainable Development

Proposed changes to the Strathcona Area Redevelopment Plan
September 17, 2019

Edmontonians are invited to a drop-in engagement session to learn about proposed changes to the Strathcona Area Redevelopment Plan (ARP) that incorporate recommendations from the City’s planWhyte Land Use study.

Date: Tuesday, September 24
Time: 6 – 8 p.m.
Location: Strathcona Community League Main Hall, 10139 87 Avenue NW

The planWhyte study contains a series of recommendations to strengthen the heritage and character of the Strathcona area. The recommendations will help manage future growth to benefit the community and local businesses, and revitalize the heart of Old Strathcona as one of Edmonton’s premier arts, culture and tourism destinations. The proposed changes ensure this planning direction is included in the Strathcona ARP.

The engagement session will be an opportunity to share your feedback on the proposed changes with the City. Feedback will be summarized in a report for City Council for a future Public Hearing.

For more information:
I agree with EVERYTHING they say. And I also add that their vision for Old Strathcona is very close to what I would love to see on Jasper Avenue and surroundings.
Couldn't agree more with their take on parking & turning bays on whyte ave. Having 4 lanes of traffic + 2 lanes of parking is absolutely absurd for a main street like whyte.

Eliminating the parking lane and extending the sidewalk on either side of whyte from 99th to 109th is a no-brainer.