I think this project will serve as a template for other development nearby. High quality mid-rise rental in a good location is pretty attractive for almost everyone involved.
The city likes it - with little public or internal pushback, they will approve these kind of rezonings/variances quickly.
The neighbourhood likes it - adds to the retail offering without the disruption of a big new tower
The developer likes it - way shorter timeline than a tower, and much less of a process to get it approved and out of the ground. They'll be able to lease up & stabilize this in no time.
The future owner likes it - this will be a very attractive offering if/when edgar decides to sell. It's just big enough for the larger players to be interested in, but small enough that non-institutional money will have interest too.
I would not be surprised to see similar developments pop up nearby after this one is complete.