You want to encourage people to live, rent, own, visit, play, eat, shop Downtown by investing millions to attract them and then increase parking rates, expand hours and remove free parking on Sundays.
Downtown Edmonton is in a far, FAR too precarious of a position to send that message to many of 'please don't actually come here'.
We know that parking is the #1 or 2 reasons (safety) why people do not head Downtown right now and while destination food and events (Oilers, Cultural) are helpful, they simply will not contribute to the needed dramatic change we want to see.
Remove barriers, hurdles, negative perceptions in every, single, way that you can.
Some might not see it as a meaningful impact, but it's death by a thousand cuts.