Okay, folks, what I take from reading everyone`s opinion on this project, over the past few days, is:
1 - I agree with all of you that believe this is tacky and not a particularly inspired piece of architecture, especially for a central and prominent area of the city.
2 - I don`t agree that it would`ve been better if we had left it as it was. As
@Platinum107 said, I`ll take this development over that old Brick warehouse 11 out of 10 times.
3 - I honestly believe that it being just another strip mall with more parking area than retail/amenities area is just sad, for that part of town and, linking into the previous point, it`s kind of bittersweet, as it`s an improvement, but a really poor one, compared to what could`ve been done, even if the developer wanted to keep the faux-Amsterdam look.
Now, I don`t like car oriented developments at all and I personally believe Edmonton would be better off if years ago we`d moved away from it, as we would be seeing the fruits of this change now. The more we delay such change in our way of developing, in the city, the harder it`s going to be to change in the future. The results of having this mindset are discussed all around this forum: our ~dead downtown core, the dozens of "for lease" signs in storefronts all over the city... Not to mention how the spread made planning and executing good public transportation alternatives hard and expensive, thus making the Transit system costlier and the fares higher than they needed to be.
That said, I don`t think that this particular location would be welcoming to a retail development without parking, just because as of now (and for the foreseeable future), density and foot traffic in the area don`t provide enough support for a business to be successful thereby themselves.
My biggest quarrel with this project, as a matter of fact, is how it intends to look European but captures absolutely nothing of what actually makes European cities and their streets so attractive and there would`ve been ways to actually have a bit more of an European feel to it without giving away parking spaces:
I) Underground parking with a big plaza on top, with landscaping, space for tables live performances, etc...(and I understand that this would be extremely expensive).
II) Less parking, placed behind the building, with lateral storefronts facing 120th street and a small plaza in the front on the stores facing 107 avenue.
II) Inverted the L shape of the building to have all of the storefronts facing 107th av. and 120th street, with large sidewalks and landscaping, and all of the parking space they have in the back, hidden.
All of these would`ve made it feel more integrated to the street, more pedestrian oriented and a lot more "European", even if the goofy architecture isn`t convincing, at least it would be a 'good' kind of goofy, like the ones we have on Disneyland or something, not this Frankenstein of a project, that doesn`t accomplish anything it`s meant to.