The Mayfair on Jasper | 32.92m | 10s | ProCura Real Estate | Humphreys

What do you think of this project?

  • I neither like nor dislike it

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  • I dislike it

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  • I dislike it a lot

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  • Total voters
    8
@Daveography, there is a really interesting article in the Journal today referencing the opening of Mayfair North -- http://edmontonjournal.com/business...ould-be-start-of-major-edmonton-redevelopment. George Schluessel answered many of the questions that you and I had opined on. He doesn't appear to like the condo market, hinting at that being the reason for the slow development in Century Park. He does like the luxury end of the rental market, seeing it as a niche that has been in large part ignored. He also hints at several new projects that he is considering.
This is so true. This is the first thing I noticed when I moved here from Halifax. There is not much stock at all for rentals if you want insuite laundry and a dishwasher, let alone nicer finishings. You can tell that developers in Edmonton have neglected this for many years, especially when it comes to the central core. In most cities, it is pretty easy to find such a place if you have the money. Heck, even if you're somewhat cheap, you can find such a place in Halifax, which wouldn't be the benchmark for a city being successful in that regard if you ask me. I hope that they move forward with developing some more rentals. I don't think he is alone in his remarks though, as The Hendrix, Maclaren, and the one above CWB further down on Jasper have jumped on board too.

For many young professionals that aren't ready to buy though, there isn't much here and the competition is fierce. I remember when I moved here with my ex - we'd go to view a place and there would be 4-5 other people viewing it the same evening and usually the first day they were showing. If you didn't put in an application that night, the unit would be gone the next day. I imagine that has relaxed a little bit now, but there is definitely still demand.
 
@westcoastjos this is one of the cons in a city that is almost perpetually in a boom cycle. Developers are typically simply trying to catch up to demand without much concern for anything else. It justifies Edmonton's glut of poor-character walkups and so-so mid- and high-rise developments. It is extremely pleasurable to see companies like Procura focus on high-end niche markets and bring the much needed sophistication to a rapidly expanding City that too often looks simply at development for development's sake alone. Older cities like Halifax have long had a tempered development. In 1871 Halifax was Canada's 4th largest City and Edmonton was not much more than a fort outpost for the Hudson Bay Co.; by 1891, Halifax was Canada's 7th largest City and Edmonton was still a dusty prairie town; by 1911 Halifax was the 8th largest City and Calgary made an appearance as the 10th largest in the top 10; by 1921 Halifax was no longer in the top 10 and Edmonton was the 10th largest city in Canada; 1931, Edmonton moved up to 9th, 1951 -- Edmonton at 8th; now look at this growth spurt -- 1956 -- Edmonton at 6th; 1961, Edmonton at 4th; 1971, Edmonton at 3rd; and, finally, today Edmonton at 4th behind Toronto, Montreal and Calgary (those cowpokes to the south sneaked by). At some point in the next 20 years, it is highly likely that both Calgary and Edmonton will surpass Montreal to rank second and third in population behind only Toronto. And in that scenario, cities like Wood Buffalo, Grand Prairie, and Red Deer will also grow substantially.
 
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New restaurant - presumably Hawaiian based on the name - coming to Mayfair:

Reference ID: Job No 237983272-001
Description: To change the Use from a General Retail Stores to a Specialty Food Services with 25m2 of Public Space (10 seats) in an existing Apartment House/General Retail Stores building (SPLASH POKE).
Location: 10803 - JASPER AVENUE NW
Plan 1222211 Blk 8 Lot 46A
Applicant: SPLASH POKE, ANGELA WONG
Status: Issued
Create Date: 12/21/2016 10:52:47 AM
Neighbourhood: DOWNTOWN
 
Jan. 4 Update

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Another food service (unknown type) place coming to Mayfair:

Reference ID: Job No 238981636-001
Description: To change the use from a General Retail Stores to a Specialty Food Services with 58m2 of Public Space area and to construct a interior alterations.
Location: 10803 - JASPER AVENUE NW
Plan 1222211 Blk 8 Lot 46A
Applicant: LU ZHANG
Status: Issued
Create Date: 1/11/2017 11:13:32 AM
Neighbourhood: DOWNTOWN

Professional service moving in, too:

Reference ID: Job No 238717199-001
Description: To change the Use from General Retail Stores to Professional, Financial and Office Support Services on main floor and to construct interior alterations (ARIA INTERNATIONAL INC).
Location: 10803 - JASPER AVENUE NW
Plan 1222211 Blk 8 Lot 46A
Applicant: ARIA INTERNATIONAL INC, MUSTAFA HABIBZAI
Status: More Information Required/Requested
Create Date: 1/6/2017 1:00:20 PM
Neighbourhood: DOWNTOWN

Looking up the name, I think it's an accounting outfit.
 
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Haven't been by in a while, didn't realize how many more retail bays were leased:

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Splash Poke making a...good first impression.
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They carry Moonshine Donuts, plus they server nitrogenated coffee and I'm hearing nitro chai as well? Gonna have to check it out!

New downtown coffee shop focuses on farmers market favourites
When Jorel Pepin needed a break from dealing with the construction of his new coffee shop, Monument, he did so by planning the menu.

“We’re in such a dense area of cafes and coffee shops that we didn’t want to just be a status quo cafe,” he said. “We wanted to do something refreshing.”

For Pepin, who also owns Block 1912, the plan was to capture the spirit of a farmers market. That’s why Monument, which has its grand opening at 10803 Jasper Ave. NW on Tuesday, will source food from farmers markets and food trucks.

“It’s the kind of food that people should be eating and it’s the kind of food that I personally look for in the city, so to have it more accessible and more available it seemed like a win for the local food scene,” he said. There’s also an additional win for the business — no need to have a baker or pastry chef on-site.

In recent years, Edmonton’s farmers markets have benefited from the increased interest of shoppers in eating locally and food sourcing approaches like Monument’s give some vendors a new revenue stream.

Simon Underwood, co-owner of Moonshine Donuts, was interested in growing the brand, but uncertain what approach to take. Then he got a call from Pepin.

“It was kind of a good way for us to transition from selling that product at the market to doing wholesale for the first time.”

http://edmontonjournal.com/news/loc...fee-shop-focuses-on-farmers-market-favourites
 

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