Very much agree. The effort would and should start well (years) before in the build up to hosting the games to capture more people to the region and Jasper. Otherwise, what's the point if we just shrug our shoulders and say "well people will go to Banff anyway".Your optimism overwhelms me. The majority of the 3-5 teams playing in Edmonton will arrive in the USA and get flights from the USA nonstop to YEG and YEG may very well have flights from EWR, ORD and elsewhere. As to Jasper - the tourism effort must start and be pushed in Edmonton promoting Jasper.